Made in Britain CEO John Pearce has joined the programme of high-profile speakers at the UK’s biggest manufacturing event MACH, taking place 15th-19th April at NEC Birmingham.

The speech marks a regular return to the MACH stage for Made in Britain, the UK trade association that brings together British manufacturers by their licensed use of the official Made in Britain collective Trademark.

John Pearce has led Made in Britain since 2015, during which time its Trademark has become the most trusted symbol of British manufacturing provenance. It is recognised by 80 percent of UK businesses and more than 55 percent of consumers, according to research conducted by OnePoll in March 2024.

“I’m delighted to be returning to MACH again this year to bring insights from the Made in Britain community about supply chain resilience – exploring the challenges facing British manufacturers in this vital area and highlighting the ways that the sector is innovating to navigate them,” Pearce said.

His keynote speech entitled ‘Environmental, Social and Economic Value in Procurement: The Future of Supply Chain Resilience in British Manufacturing’ will take place on Tuesday 16th April at 12.30pm at MACH 2024.

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