I believe everything begins with great design. When it's done right, it leads to exciting new products and businesses that create value for both the companies that make them and the people they employ.
We need more great design in the world, and can only achieve it by thinking beyond productivity, whilst embracing design and manufacturing as a single discipline. At Autodesk, I lead a collaborative initiative focused on enabling the design and manufacturing industry to succeed in a world that's becoming increasingly connected, where we have to do more with less.
There’s a lot of hype, jargon and boundaries that need to be challenged along the way, so it's important to have a clear vision of the future, a clear path to it and the courage to work together and make it easy for the industry to engage.